3 Powerful SEO Tips to Rank 1 on Google in 2020
This article is about are 3 Powerful SEO Tips to Rank 1 on Google in 2020 which will boost SEO of your site to next level. Have you read forbes ariticle – How To Rank Number One On Google
This article is about are 3 Powerful SEO Tips to Rank 1 on Google in 2020 by Experts like Neil Patel and boost SEO of your site to next level.
SEO Made Easy: Ranking in Less than 5 Minutes a Day
Every business and website owner dreams of ranking number one on Google. The reasons are clear: reaching that top spot (or even one of the top three spots) would mean increased traffic to your site, visibility and the potential for sales to catapult your business ahead of the competition.
Unfortunately, high rankings rarely happen by chance. Even the most skilled and knowledgeable marketers struggle with getting the top-ranking spot. So, how can a regular business owner hope to achieve this feat? While there’s no way to absolutely guarantee high rankings, this post will look at some strategies anyone can use to seriously increase their chances of claiming that #1 spot.
1. Go niche.
Part of succeeding at SEO is understanding the competitive landscape. As a small business owner, you don’t want to be competing with large organizations that have seemingly-unlimited marketing budgets. While there’s always a chance you can outrank them, more likely you’ll just end up wasting your time and money.
This is why it’s so important to go niche. Here’s what I mean by this: Instead of trying to compete with big companies for extremely popular (and usually more general) keywords, drill down and become a “big fish in a small pond.”
Keep in mind, this will often mean shifting the focus of your business from more general to more specific products or services. For instance, instead of exclusively offering general home renovation services, you could consider specializing in “one day bathroom renos” or “custom kitchen makeovers.” These more specific keyword phrases will likely be much easier to rank for, which will mean you can start ranking that much faster.
2. Choose realistic keywords.
Anyone can get the top spot in Google, if they target the right keywords. For instance, if I optimized a page for “blue wubbie nubbie doll,” I could probably grab the top stop in a couple of days. However (and it’s a big however), would I actually want to rank for this phrase? Probably not, considering it’s not even a real product.
My point is this: If you choose keywords that are obscure enough, it’s easy to rank. Of course, we don’t want to rank for obscure keywords; we want to rank for keywords that people are actually looking for. Real queries that someone typed in their browser.
Using tools like Google’s Keyword Planner or KeywordTool.io, look for relevant keywords that have a decent number of searches, but little competition. Once your website has a bit more authority and you’re ranking for a number of easier keywords, you can always move on to more competitive keywords that will earn you more traffic.
3. Optimize each piece of content for your keywords.
Once you’ve “gone niche” and have chosen some easier keywords, it’s time to use those keywords in strategic places on your page. While you certainly don’t want to overuse your keywords, it is important to use them in a variety of ways within your content. Most importantly, focus on using them in your:
- URL: For instance, instead of www.yoursite.com/sh8xks6.htm, use www.yoursite.com/your-keywords-here.
- Title tag.
- Headings: H1, H2, etc.
- Alt image tag and image captions, where appropriate.
- Throughout your content.
Keep in mind that Google (and your readers) favor comprehensive content that does a great job of covering the topic at hand. So, while it’s important to use your keywords somewhere in your content, that’s no substitute for writing longer, more in-depth content that really does justice to the topic.
4. Add tons of content to your site.
According to the Content Marketing Institute, 88% of B2B companies now use content marketing as part of their overall marketing strategy. This involves using a wide variety of content-type – blog posts, newsletters, webinars, infographics, videos, etc. – to attract potential customers.
If you want to get top rankings in Google, you absolutely must be adding new content to your site regularly. But don’t just add content for content’s sake; add useful, high-quality content that actually provides value to your customers and prospects.
This content will help you boost your rankings in two primary ways. First, more content means more keywords, and therefore more opportunities for Google to return your site in the search results. Second, the more content you have, the more links you generally accumulate. Plus, having lots of content is great for getting visitors to stay on your site longer. Win-win!
5. Acquire links to your site.
Links continue to play a critical role in terms of SEO. In fact, according to Moz’s 2015 Search Engine Ranking Factors report, inbound links are the single most important element for achieving high rankings.
Some strategies you can use to acquire links to your site include:
- Adding your site to local business directories and review sites like Yelp, TripAdvisor and Google My Business.
- Guest posting on popular sites in your niche. Even if you don’t get a followed link in your post or bio, the increased visibility you get makes it worthwhile.
- Creating evergreen content that other bloggers and journalists will want to link to (e.g., How-to posts, tutorials, guides, etc.)
- Looking for broken links on industry sites, and requesting that they replace them with links to your site.
- Getting free PR (and mentions and links) from HARO.
For more link building tips, check out my posts, 7 Killer Link Building Strategies For Small Businesses and 6 Easy Link Building Strategies For Your New Website.
There is no surefire way to get a #1 ranking on Google. However, targeting the right keywords and audience can significantly increase your chances. Follow that up by creating and promoting tons of well-optimized content, and you’re good to go! Those top rankings could happen much sooner than you think.
Wikipedia is Where Research is Being Done
There are a number of bloggers, journalists, students, and others in control of Web content who rely on some combination of Google and Wikipedia to research a topic. This can be evidenced by a couple of handy graphs.
Lots of people visit Wikipedia, Compete puts the estimate at somewhere around 60+ million a month.
Many of these visitors link at Wikipedia:
But that in and of itself may not be terribly interesting to us, because Wikipedia no follows external links, so getting your link included on a Wikipedia page likely offers little direct ranking advantage for your site.
Often times, however, people doing research will link beyond the Wikipedia article itself to a properly placed resource they’ve discovered within a Wikipedia article. And some topics are very frequently researched, and very freqently linked at.
This offers you a very leveraged means of “pitching” your content to a wide variety of people who are actively researching the subject matter.
The Nuts & Bolts: Four Steps to Making this Strategy Work For You
An important thing to note about this tactic is that not unlike many quality link building efforts: it requires a certain amount of time and resources, and carries with it the risk of relative or abject failure from a link acquisition perspective. For this reason “doing your research” is crucial. Here are four steps to making Wikipedia work for you as a link building tactic:
Step 1: Define a Short But Broad Query Set
The first step in the process is to determine the appropriate topic page for your link. This comes before actually writing the content, because ultimately your content should be tailored to the audience you’re trying to reach, which we’ll talk about in greater depth in step three.
Here, we simply want to do a bit of preliminary keyword research. First we want to pull together a quick list of broad keywords that relate to our subject. We can do this by leveraging resources such as the Google Keyword Tool, a WordStream profile, or any number of other sources. If you’re struggling to come up with a list of related keywords for your subject, you definitely want to circle back and invest more time in learning about keyword research and information architecture. We have some good resources here on the site, and an SEO Book Training membership is always a good investment.
Next you want to cull that list some so that you’re left with 20-50 phrases that represent topics you can create a very strong resource for.
For instance, if you were attempting to leverage this strategy for a site dealing with legal topics, you might have started with a variety of high traffic keywords but realize that “legal debt advice” isn’t a good one because you aren’t well-versed in that area of law. As you create your final list ask yourself:
- Is this a popular query/topic?
- Is this relevant to my site, business, and my company’s knowledge base?
- Can we write an authoritative article on this topic?
Step 2: Identify Heavily Trafficked Pages Where Wikipedia Ranks
Once you have a nice set of target queries, you need to identify which of these queries will sync up with a high-traffic Wikipedia page that ranks for a term that you could create a resource for. There are a couple of great tools to use for this purpose.
The first tool is SEM Rush. SEM Rush is a great tool for unearthing competitive insights. In this case we want to take a look at the Wikipedia.org domain to see which words it ranks for organically:
Obviously this list isn’t particularly useful for our law blog, but the image above gives you a good idea of the type of data you can get with SEM Rush. You can quickly learn:
- Where a Wikipedia page ranks
- The percentage of traffic it generates for that keyword
- The amount of traffic the query drives
The second two metrics are definitely estimates, but they give you a good base line for determining the most popular articles, and roughly how much traffic that Wikipedia page generates. What you want to do next is export this list of keywords returned by SEM Rush (NOTE: for this step, to get beyond the top ten most popular keywords, you’ll need an SEM Rush subscription. They’re relatively cheap; personally I use the white labeled version of the tool which is available with an SEO Book Training Membership. Read more about the SEO Book version of the tool here).
Once you have an Excel dump of this data (SEM Rush reports thousands of pages of query data for Wikipedia), you want to sift through that data and identify terms related to yours. The easiest way to do this is probably to sign up for a free trial of WordStream, dump the data into our tool, and query the database for some of your terms:
Here we see that WordStream is returning all of the results that contain law or legal from our list. This lets us get a quick view of the data that pertains to our site.
You could also sift through this particular data set in Excel pretty easily (if you’re not an Excel wiz check out Josh Dreller’s series on excelling at Excel; it’s outstanding and really detailed).
From here, we’ll want to take a look at the Wikipedia page or pages that seem the most interesting. We can navigate to the page and take a look at the other types of resources being cited there. Make sure you can create a piece of content that will make sense within the context of the Wikipedia page, preferably filling a hole they don’t already have.
Finally, it’s a good idea to double check to make sure the page is actually driving something approaching the amount of traffic SEM Rush predicted. You can do this by taking a look at the publicly available traffic data for this Wikipedia page:
Here we see that this page alone is driving around 17,000 visits a month.
Step 3: Create a Resource on the Topic
Now that you’ve targeted a specific page to acquire a link on, you just need to write a really authoritative piece on the topic (easy enough right?). A good way to go about doing this is to look at the resources already linked to on the page you are trying to get a link from. Think about how to craft something similar, but which speaks to something missing on the page in question.
Step 4: Insert the Link on the Target Wikipedia Page
Finally, you need to actually go and inject the link onto the page. Really this can be an art form in it’s own right. The quick and dirty way to do this is to assess the character of the page and try to find the right spot for your link, in addition you might consider:
- Viewing the page discussion
- Viewing the page history
- Looking for sites similar to yours that have Wikipedia listings for similar topics
For more info on the mechanics of getting a link on Wikipedia you can check out:
- Dosh Dosh’s guide to getting listed in Wikipedia (a bit old but much of it seems to still apply)
- SEO Moz’s article on Wikipedia (again an older one, apparently I’m the only person in online marketing still writing about Wikipedia)
- AND finally a favorite article of mine on pushing past Wikipedia in the SERPs, because I couldn’t find a third useful Wikipedia how-to plug in here
The best part about this is that even if your link gets rejected by Wikipedia, you’ll have crafted a really high quality resource that you know people are looking for (so please don’t come yell at me if you run through the four steps and an overzealous Wiki editor nukes your link :)).
The Larger Story Here
The above outlines a way you can leverage Wikipedia to gain some really high quality back links. Ultimately the aim of “link building” and “link baiting” should be to get citations from high quality sites; writing things like Wikipedia or Twitter off as tools that can help you build links simply because they started slapping the no follow tag on external links is like saying you shouldn’t use Email to contact possible link prospects because all of the stuff you’re writing back and forth doesn’t get indexed by Google.
Look at link building as a larger, wholistic, natural process that has a variety of inputs and outputs. Expecting every single activity you do to immediately bear link fruit is a great way to ignore a ton of high-powered link building strategies.
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How to Optimize Page Load Time
Page load time is the measurement of how fast it takes for content on a web page to load.
How do You Measure Page Load Time?
There are two ways to measure page speed:
- Page load time: This is the amount of time that passes between the browser sending the request to the server and the page to fully loading and rendering.
- Time to first byte: This is the amount time that passes between the request being sent to the server and the browser receiving the first byte of data.
Using either method, it’s always better to have a faster page. However, it’s worth noting that Google measures a page’s speed as the time to first byte, often referred to as TTFB.
Why Does Page Load Time Matter?
Web page loading speed is a crucial part of a site’s usability. Google considers page speed to be one of the 200 ranking factors that influence a website’s position in organic search results, and it definitely enriches user-experience. With numerous other websites in your niche, the competition to earn site traffic and keep people impressed with rich usability is becoming more crucial every day. If your website does not load quickly, chances are you will lose site visitors to your competition in a matter of seconds.
Having fast page load time can also boost your website’s crawl rate. The faster pages can be loaded, the more pages Google can crawl at one time. High page speed can also increase your site’s crawl demand, meaning Google will want to crawl more pages.
It’s also worth noting that the hosting company and package you choose can also make or break your site speed. If, like 37% of websites globally, you’re using WordPress, you may wish to opt for Managed WordPress Hosting to save you time and get advice from the experts.
How to Improve Your Page Load Time
Here are 10 quick tips aimed at optimizing your website’s loading time:
1. Optimize Image Size and Format
The images on your site can take up a lot of bandwidth, which affects the loading time of your page. It is not enough to downsize your website’s images in HTML because that only changes the appearance of the image and not its actual size. Use external picture editor tools to resize the images, such as Photoshop and set them to 72dpi.
Additionally, use image optimization tools which further compress the image to reduce its size:
- JPEG & PNG Stripper
- Online Image Optimizer
For optimized loading time of your page it is ideal to stick to standard image formats such as JPG, PNG and GIF.
2. Optimize Dependencies
Plugins: A site that requires plugins may slow your page loading speed. Not all plugins are unnecessary; for example, social share plugins which are a must-have for every site these days. That said, always check to see if there is a better alternative to the plugin, such as using a CMS with built-in social plugins.
Tracking Scripts: While it is wise to keep tabs on your website’s traffic stats, it is not advisable to use multiple tracking softwares as this may hinder the page load time. If you are using a CMS such as WordPress, you should allow either WP stats to run scripts on your page or Google Analytics, but not both.
CMS Software: If you are using a CMS such as WordPress it is recommended to check frequently for updates in the software but do not load these on a live website. First carry out upgrades on a separate server to test them. Keeping abreast of software updates also improves a site’s speed.
3. Avoid Inline JS and CSS files
It is a good practice to place your website’s JS and CSS in external files. When the page loads the browser caches these files externally and reduces the page load time on subsequent requests. Moreover, having the JS and CSS files externally allows for easier site maintenance.
4. Optimize Caching
Every time a visitor loads a site, your web page’s image files, CSS and Java files load as well, taking up a lot of page load time. When caching is set up correctly, your browser can store these resources or files for subsequent requests. On repeated page loads these files can be retrieved from the cache rather than downloading them all over again from the network. This also reduces bandwidth and hosting costs.
You can use Expires headers for static components of the site and Cache-Control headers for dynamic ones. Using these headers makes the various components of a site, including images, stylesheets, scripts and flash, cacheable. This in turn minimizes HTTP requests and thus improves the page load time. With the use of Expires headers you can actually control the length of time that components of a web page can be cached, as shown in the example below:
Expires: Wed, 20 Apr 2015 20:00:00 GMT
If your server is Apache you can set the time for cached content by using the ExpiresDefault directive. This sets the expiration date as a certain number of years from the current date:
ExpiresDefault “access plus 15 years”
5. Avoid render blocking scripts
6. Avoid Redirects
Avoiding redirects increases serving speed. Some redirects are unavoidable and need to be in place but you must remember that this requires an additional HTTP which increases the page load time. Check for broken links and fix them immediately.
7. Set up G-Zip Encoding
Similar to files on your PC that are zipped and compressed to reduce the total size during online file transfers, heavy files on your website can be zipped with something called the G-Zip Compression. This saves bandwidth and download time and reduces your page loading speed. You should configure the server so that it returns zipped content.
8. Reduce HTTP Requests
Minification is the process of compressing the code by renaming variables to shorter names which helps to reduce its size and the subsequent loading time. We recommend using uglify.js for this.
10. Reduce Cookie Size
Cookies are used to store data that needs to persist between requests. This data is sent on every request and adds to the load time when it’s big. Hence, by reducing the size of the cookies you reduce the size of the data that is transferred and decrease the page load time. Eliminate unnecessary cookies or reduce the size of the cookies.