Powerful SEO Tips to Rank 1 on Google in 2020 – SEO Tips

3 Powerful SEO Tips to Rank 1 on Google in 2020

This article is about are 3 Powerful SEO Tips to Rank 1 on Google in 2020 which will boost SEO of your site to next level. Have you read forbes ariticle – How To Rank Number One On Google

This article is about are 3 Powerful SEO Tips to Rank 1 on Google in 2020 by Experts like Neil Patel and boost SEO of your site to next level.

SEO Made Easy: Ranking in Less than 5 Minutes a Day

Every business and website owner dreams of ranking number one on Google. The reasons are clear: reaching that top spot (or even one of the top three spots) would mean increased traffic to your site, visibility and the potential for sales to catapult your business ahead of the competition.

Unfortunately, high rankings rarely happen by chance. Even the most skilled and knowledgeable marketers struggle with getting the top-ranking spot. So, how can a regular business owner hope to achieve this feat? While there’s no way to absolutely guarantee high rankings, this post will look at some strategies anyone can use to seriously increase their chances of claiming that #1 spot.

1. Go niche.

Part of succeeding at SEO is understanding the competitive landscape. As a small business owner, you don’t want to be competing with large organizations that have seemingly-unlimited marketing budgets. While there’s always a chance you can outrank them, more likely you’ll just end up wasting your time and money.

This is why it’s so important to go niche. Here’s what I mean by this: Instead of trying to compete with big companies for extremely popular (and usually more general) keywords, drill down and become a “big fish in a small pond.”

Keep in mind, this will often mean shifting the focus of your business from more general to more specific products or services. For instance, instead of exclusively offering general home renovation services, you could consider specializing in “one day bathroom renos” or “custom kitchen makeovers.” These more specific keyword phrases will likely be much easier to rank for, which will mean you can start ranking that much faster.

2. Choose realistic keywords.

Anyone can get the top spot in Google, if they target the right keywords. For instance, if I optimized a page for “blue wubbie nubbie doll,” I could probably grab the top stop in a couple of days. However (and it’s a big however), would I actually want to rank for this phrase? Probably not, considering it’s not even a real product.

My point is this: If you choose keywords that are obscure enough, it’s easy to rank. Of course, we don’t want to rank for obscure keywords; we want to rank for keywords that people are actually looking for. Real queries that someone typed in their browser.

Using tools like Google’s Keyword Planner or KeywordTool.io, look for relevant keywords that have a decent number of searches, but little competition. Once your website has a bit more authority and you’re ranking for a number of easier keywords, you can always move on to more competitive keywords that will earn you more traffic.

3. Optimize each piece of content for your keywords.

Once you’ve “gone niche” and have chosen some easier keywords, it’s time to use those keywords in strategic places on your page. While you certainly don’t want to overuse your keywords, it is important to use them in a variety of ways within your content. Most importantly, focus on using them in your:

  • URL: For instance, instead of www.yoursite.com/sh8xks6.htm, use www.yoursite.com/your-keywords-here.
  • Title tag.
  • Headings: H1, H2, etc.
  • Alt image tag and image captions, where appropriate.
  • Throughout your content.

Keep in mind that Google (and your readers) favor comprehensive content that does a great job of covering the topic at hand. So, while it’s important to use your keywords somewhere in your content, that’s no substitute for writing longer, more in-depth content that really does justice to the topic.

4. Add tons of content to your site.

According to the Content Marketing Institute, 88% of B2B companies now use content marketing as part of their overall marketing strategy. This involves using a wide variety of content-type – blog posts, newsletters, webinars, infographics, videos, etc. – to attract potential customers.

If you want to get top rankings in Google, you absolutely must be adding new content to your site regularly. But don’t just add content for content’s sake; add useful, high-quality content that actually provides value to your customers and prospects.

This content will help you boost your rankings in two primary ways. First, more content means more keywords, and therefore more opportunities for Google to return your site in the search results. Second, the more content you have, the more links you generally accumulate. Plus, having lots of content is great for getting visitors to stay on your site longer. Win-win!

5. Acquire links to your site.

Links continue to play a critical role in terms of SEO. In fact, according to Moz’s 2015 Search Engine Ranking Factors report, inbound links are the single most important element for achieving high rankings.

Some strategies you can use to acquire links to your site include:

  • Adding your site to local business directories and review sites like Yelp, TripAdvisor and Google My Business.
  • Guest posting on popular sites in your niche. Even if you don’t get a followed link in your post or bio, the increased visibility you get makes it worthwhile.
  • Creating evergreen content that other bloggers and journalists will want to link to (e.g., How-to posts, tutorials, guides, etc.)
  • Looking for broken links on industry sites, and requesting that they replace them with links to your site.
  • Getting free PR (and mentions and links) from HARO.

For more link building tips, check out my posts, 7 Killer Link Building Strategies For Small Businesses and 6 Easy Link Building Strategies For Your New Website.

Final thoughts

There is no surefire way to get a #1 ranking on Google. However, targeting the right keywords and audience can significantly increase your chances. Follow that up by creating and promoting tons of well-optimized content, and you’re good to go! Those top rankings could happen much sooner than you think.

Tom Demers
Apologies for the (slightly) misleading headline on dofollow links. You won’t find something like this within this article. What you will find is a means for accumulating passive, recurring, and authoritative links to content by leveraging the popularity and search prominence of Wikipedia (which I assume probably sounds pretty good, too).

Wikipedia is Where Research is Being Done

There are a number of bloggers, journalists, students, and others in control of Web content who rely on some combination of Google and Wikipedia to research a topic. This can be evidenced by a couple of handy graphs.

Lots of people visit Wikipedia, Compete puts the estimate at somewhere around 60+ million a month.

Many of these visitors link at Wikipedia:

But that in and of itself may not be terribly interesting to us, because Wikipedia no follows external links, so getting your link included on a Wikipedia page likely offers little direct ranking advantage for your site.

Often times, however, people doing research will link beyond the Wikipedia article itself to a properly placed resource they’ve discovered within a Wikipedia article. And some topics are very frequently researched, and very freqently linked at.

This offers you a very leveraged means of “pitching” your content to a wide variety of people who are actively researching the subject matter.

The Nuts & Bolts: Four Steps to Making this Strategy Work For You

An important thing to note about this tactic is that not unlike many quality link building efforts: it requires a certain amount of time and resources, and carries with it the risk of relative or abject failure from a link acquisition perspective. For this reason “doing your research” is crucial. Here are four steps to making Wikipedia work for you as a link building tactic:

Step 1: Define a Short But Broad Query Set

The first step in the process is to determine the appropriate topic page for your link. This comes before actually writing the content, because ultimately your content should be tailored to the audience you’re trying to reach, which we’ll talk about in greater depth in step three.

Here, we simply want to do a bit of preliminary keyword research. First we want to pull together a quick list of broad keywords that relate to our subject. We can do this by leveraging resources such as the Google Keyword Tool, a WordStream profile, or any number of other sources. If you’re struggling to come up with a list of related keywords for your subject, you definitely want to circle back and invest more time in learning about keyword research and information architecture. We have some good resources here on the site, and an SEO Book Training membership is always a good investment.

Next you want to cull that list some so that you’re left with 20-50 phrases that represent topics you can create a very strong resource for.

For instance, if you were attempting to leverage this strategy for a site dealing with legal topics, you might have started with a variety of high traffic keywords but realize that “legal debt advice” isn’t a good one because you aren’t well-versed in that area of law. As you create your final list ask yourself:

  • Is this a popular query/topic?
  • Is this relevant to my site, business, and my company’s knowledge base?
  • Can we write an authoritative article on this topic?

Step 2: Identify Heavily Trafficked Pages Where Wikipedia Ranks

Once you have a nice set of target queries, you need to identify which of these queries will sync up with a high-traffic Wikipedia page that ranks for a term that you could create a resource for. There are a couple of great tools to use for this purpose.

The first tool is SEM Rush. SEM Rush is a great tool for unearthing competitive insights. In this case we want to take a look at the Wikipedia.org domain to see which words it ranks for organically:

Obviously this list isn’t particularly useful for our law blog, but the image above gives you a good idea of the type of data you can get with SEM Rush. You can quickly learn:

  • Where a Wikipedia page ranks
  • The percentage of traffic it generates for that keyword
  • The amount of traffic the query drives

The second two metrics are definitely estimates, but they give you a good base line for determining the most popular articles, and roughly how much traffic that Wikipedia page generates. What you want to do next is export this list of keywords returned by SEM Rush (NOTE: for this step, to get beyond the top ten most popular keywords, you’ll need an SEM Rush subscription. They’re relatively cheap; personally I use the white labeled version of the tool which is available with an SEO Book Training Membership. Read more about the SEO Book version of the tool here).

Once you have an Excel dump of this data (SEM Rush reports thousands of pages of query data for Wikipedia), you want to sift through that data and identify terms related to yours. The easiest way to do this is probably to sign up for a free trial of WordStream, dump the data into our tool, and query the database for some of your terms:

Here we see that WordStream is returning all of the results that contain law or legal from our list. This lets us get a quick view of the data that pertains to our site.

You could also sift through this particular data set in Excel pretty easily (if you’re not an Excel wiz check out Josh Dreller’s series on excelling at Excel; it’s outstanding and really detailed).

From here, we’ll want to take a look at the Wikipedia page or pages that seem the most interesting. We can navigate to the page and take a look at the other types of resources being cited there. Make sure you can create a piece of content that will make sense within the context of the Wikipedia page, preferably filling a hole they don’t already have.

Finally, it’s a good idea to double check to make sure the page is actually driving something approaching the amount of traffic SEM Rush predicted. You can do this by taking a look at the publicly available traffic data for this Wikipedia page:

Here we see that this page alone is driving around 17,000 visits a month.

Step 3: Create a Resource on the Topic

Now that you’ve targeted a specific page to acquire a link on, you just need to write a really authoritative piece on the topic (easy enough right?). A good way to go about doing this is to look at the resources already linked to on the page you are trying to get a link from. Think about how to craft something similar, but which speaks to something missing on the page in question.

Step 4: Insert the Link on the Target Wikipedia Page

Finally, you need to actually go and inject the link onto the page. Really this can be an art form in it’s own right. The quick and dirty way to do this is to assess the character of the page and try to find the right spot for your link, in addition you might consider:

  • Viewing the page discussion
  • Viewing the page history
  • Looking for sites similar to yours that have Wikipedia listings for similar topics

For more info on the mechanics of getting a link on Wikipedia you can check out:

  • Dosh Dosh’s guide to getting listed in Wikipedia (a bit old but much of it seems to still apply)
  • SEO Moz’s article on Wikipedia (again an older one, apparently I’m the only person in online marketing still writing about Wikipedia)
  • AND finally a favorite article of mine on pushing past Wikipedia in the SERPs, because I couldn’t find a third useful Wikipedia how-to plug in here

The best part about this is that even if your link gets rejected by Wikipedia, you’ll have crafted a really high quality resource that you know people are looking for (so please don’t come yell at me if you run through the four steps and an overzealous Wiki editor nukes your link :)).

The Larger Story Here

The above outlines a way you can leverage Wikipedia to gain some really high quality back links. Ultimately the aim of “link building” and “link baiting” should be to get citations from high quality sites; writing things like Wikipedia or Twitter off as tools that can help you build links simply because they started slapping the no follow tag on external links is like saying you shouldn’t use Email to contact possible link prospects because all of the stuff you’re writing back and forth doesn’t get indexed by Google.

Look at link building as a larger, wholistic, natural process that has a variety of inputs and outputs. Expecting every single activity you do to immediately bear link fruit is a great way to ignore a ton of high-powered link building strategies.

如何在Google中排名第一(Case Study)


事实上,这是我过去竞争非常激烈的关键词“list building”排名第一的确切过程。



我如何超越大品牌(并在“List Building”中排到谷歌排名第一的位置)




关键字“list building”是INSANELY COMPETITIVE。










































例如,搜索“build listing”的人想要什么?





例如,我的介绍向人们展示了我如何拥有90k +电子邮件订阅者。









例如,在我的列表构建帖子中,我使用了16个外部链接…包括指向权威网站的链接,如Journal of Consumer Research。
















我们称他们为Blog Post A和Blog Post B.








  • 图片
  • 图表
  • 可视化
  • 信息图表
  • 影片
  • 测验







第6步:点击率 – 优化您的标题标签



























然后,查看第一页底部的“Searches Related To …”条款。


您也可以使用Google Suggest。
































步骤#9使用Click to Tweet按钮


我将在一分钟内解释Click to Tweet按钮的工作原理。


事实上,我的列表构建帖子包括17个 Click to Tweet按钮。



换句话说,在社交媒体上分享你的东西的人将无法直接帮助SEO 。


























我最喜欢的一个叫做The Content Roadshow。

感谢The Content Roadshow,我能够在有影响力的博客作者面前发表我的帖子…… 博主与观众分享我的帖子。





































与我的目标关键词排名的其他内容相比,它也缺乏很多细节:“YouTube SEO”。








17 Actionable Content Marketing Tips For More Traffic

This is a list of actionable content marketing tips.

In fact, these same strategies helped grow my blog to 304,265 monthly visits:

So if you want more traffic from every piece of content that you publish, you’ll love this list of tips, techniques and strategies.

Let’s get started.

1. Publish “X vs. Y” Posts

“X vs. Y” posts are posts like:

  • “Convertkit vs. MailChimp”
  • “Paleo vs. Keto”
  • “UberEats vs. Postmates”

And “X vs. Y” posts are a GREAT way to get more traffic to your site.


First, X vs. Y keywords don’t have a lot of SEO competition.

For example, I recently published a post optimized around the keyword “Ahrefs vs. SEMRush”.

Sure enough, that page rocked to the top of Google within a few weeks.

Second, people that search for “X vs. Y” keywords tend to be pretty advanced.

Think about it this way:

Somebody searching for “Ahrefs vs. SEMRush” already knows about SEO. They’re just looking for the best tool.

Which is why CPCs on “X vs. Y” keywords tend to be super high.

This is an EASY way to get more replies to your outreach emails.

All you need to do is add links to your social profiles in your signature.

Seriously. That’s it.

And there’s data to back this up.

When we teamed up with Pitchbox to analyze over 10 million outreach emails, we discovered that social profile links increased response rates by up to 9%.

Our data also showed that adding a link to your Instagram profile seems to make the biggest difference.

Which leads us to…

3. Use The Animalz Revive Tool

I boosted my organic traffic by 260% simply by updating and relaunching an old post.

Question is:

How do you know which posts to work on first?

Enter: The (free) Animalz Revive tool.

This tool uses your Google Analytics to find pages with the biggest traffic drop.

When you find a page that’s dropping, you have two options:

You can revamp and relaunch the post like it’s brand new.

For example, we update and relaunch our “Guide to SEO This Year” every November.

Or, you can quietly update your content. In fact, last year we gave our guest posting guide a much-needed update.

And that single update boosted search engine traffic to that page by 17.68%.

4. Try The PBC Formula

Your blog post introductions are HUGE.

After all, they’re the first thing people see when they land on your post.

Unfortunately, most blog post intros are way too long.

Well, I recently developed a short blog post intro formula that works GREAT.

I call it: “The PBC Formula”.

Here’s the full breakdown.

First, you quickly Preview what your post is all about.

Then, you list out a bunch of Benefits that someone will get from reading your post.

Finally, cap things off with a Call-To-Action.

That’s all there is to it.

5. Publish “Power Posts”

When we joined forces with BuzzSumo to analyze nearly 1 billion articles, one finding stood out:

A very small number of “Power Posts” drive the majority of social sharing online.

Our data showed that 1.3% of the articles published are responsible for 50% of social media shares.

I call these high-performing articles “Power Posts”.

To be clear:

There’s no formula for creating content that will get shared like crazy.

(If there was, everyone would do it 😀 )

But when you publish epic Power Posts you increase the odds that people will share your stuff.

For example, we recently published a Power Post called: “How to Write a Blog Post: The Definitive Guide”.

This single post took 50 hours of work.

  • 20 hours to write the post
  • 15 hours to design illustrations and visuals
  • 10 hours to take and edit screenshots
  • 5 hours to code and assemble the page

But in the end, that hard work paid off.

Our Power Post brought in 10,555 visitors in the first week alone.

And a good chunk of those visitors were from all the shares we got on Twitter, Facebook and LinkedIn.

In fact, that single page has 5369 total social shares.

Let’s face it:

Most topics are SUPER competitive.

For example, take a super niche keyword like “seo site check up”.

According to Ahrefs, this keyword only gets 90 searches per month.

And it has a keyword difficulty score of 86.

It’s the same story with most topics nowadays.

By the time you write an article about something, there are already hundreds (or even thousands) of posts out there on that topic.

What’s the solution?

Write about trending topics.

Trending topics are popular topics that aren’t super competitive (yet).

And if you want to find trending topics, I recommend checking out a free tool called ExplodingTopics.com.

This tool lists out topics that are growing fast in 29 different categories.

That way, you can pounce on these topics before they really take off.

7. Include Native Content With Social Shares

“Share your content on social media” used to be a useful content marketing tip.

Not anymore.

Today, most social media algorithms (like Facebook) bury posts that send users off of their platform.

While there’s no way to totally get around this, I recently found a little loophole that does help:

Post native content with your link.

For example, my social media posts used to just be my blog post title and a link.

And these posts would get BURIED.

Today, I write a little bit of native content to go along with the post.

This native content gives social media algorithms what it wants (original content and engagement).

And once the post starts to spread around the platform, you get what you want (more traffic to your post).

For example, this LinkedIn post got over 41k views.

And that’s mostly due to the fact that the post wasn’t just a link to my site.

My post had a little bit of valuable content to go along with my link.

8. Use Padlock Posts

You may have noticed these greyed-out posts in the Backlinko blog feed.

Internally, we call these “Padlock Posts”.

They’re basically normal blog posts that only Backlinko email subscribers can get access to.

And when someone clicks on a Padlock Post, a little popup appears that asks for their email.

And while it’s still early, these seem to be working REALLY well.

In fact, this Padlock Post has brought in 1,614 email subscribers so far.

Not bad.

9. Include a Keyword in Your URL

Keyword-rich URLs aren’t just for on-page SEO.

(Although they definitely help with that too).

As it turns out, including a keyword in your URL can increase your organic click-through-rate by up to 45%.

I should point something out:

Your URL doesn’t have to be a 1:1 match for the keyword someone’s searching for.

As long as the text in your URL is similar to the keyword, you’ll usually get a nice CTR boost.

For example, a few months ago I published a post called: “17 Ways to Improve SEO Rankings”.

My target keyword for that post is: “Improve SEO Rankings”.

Even though my URL doesn’t contain that exact term, it’s close enough.

10. Add More Cuts to Your Video Content

People want videos that move FAST.

This is something that I struggled with when I first started shooting videos.

I wanted my videos to look “natural”. So I filmed entire YouTube videos with only one or two cuts.

And this made my videos move SUPER slow. My videos were full of “umms”, “aaahs” and “you knows” that slowed things down.

Today, my videos have 80-100 cuts each.

That way, each video moves along at a super rapid pace.

Which helps my Audience Retention stay nice and high.

11. Write Longer Headlines

Want to get more social shares from your content?

Try writing longer headlines.

The BuzzSumo study I mentioned earlier found that longer headlines are strongly correlated with high levels of social sharing.

This was true when we measured headline length in terms of word count:

And character count:

We actually found that long headlines generate an average of 76% more shares vs. short headlines.

For example, this headline from one of our posts is 15 words.

Which may have helped that post rack up 2036 shares.

12. Optimize Around Untapped Keywords

Most keyword research tools have the same problem:

They show everyone the exact same set of keywords!

What if there was a way to find untapped keywords that your competitors haven’t found yet?

Well, there is.

Here’s how to do it:

First, log in to the Google Keyword Planner.

Then, click on the “Start With a Website” tab.

And enter a competitor’s homepage…

…or a blog post.

And the tool will scan the page for keyword ideas

Ideas that most people don’t see.

Very cool.

13. Use Blog Post Templates

Templates can REALLY help you scale up your content marketing.

For example, whenever I start on a new post, I don’t open up a blank Google Doc.

Instead, I work from one of our proven blog post templates.

For example, when I sit down to write a case study, I use this PDF workbook to help me get the important parts on paper.

Then, I transfer that to a Google Doc and start writing.

In fact, working from a set of templates has helped us scale up our publishing schedule. We used to publish a new post once a month. Now, we publish a new post every 2 weeks.

14. Use Emotional Titles

According to our analysis of 5 million Google search results, titles that pack an emotional punch get more clicks.

That said:

It’s possible for your titles to be TOO emotional.

That same study found that headlines with “Power Words” had a lower CTR.

So I recommend using titles that have some emotional sentiment. But if you go overboard, your CTR can start to suffer.

For example, this title is emotional. But it’s not “clickbaity”.

15. Optimize Around Brand Keywords

“Brand Keywords” are just like they sound:

They’re keywords optimized around brands and products.

Here’s an example of one of our posts that’s optimized around a Brand Keyword.

So: why optimize your blog content around Brand Keywords?

Because they’re usually NOT competitive.

For example, take a keyword like “BuzzSumo”.

According to Ahrefs, that keyword gets 49K searches per month. And it has a decent CPC too.

Despite those impressive numbers, the keyword difficulty on this term is only 13.

The downside of Brand Keywords is that you’ll never rank #1 in Google for that term.

And depending on the SERPs for that brand keyword, you may not be able to crack the top 3.

For example, we published this guide to the Google Search Console last year.

And considering that the top 5 results are all Google.com pages, #6 is about as high as this page will ever rank.

Even so, that post still brings in 1,126 visitors per month from Google.

16. Tell Relatable Stories in YouTube Videos

One of the powerful things about YouTube is that it’s a very personal medium.

Unlike a blog post, someone is actually watching YOU deliver your message.

Which makes it the perfect place to take your guard down. And reveal some personal tidbits about yourself.

For example, I try to include a 30-60 second little story in every single one of my YouTube videos.

Most of these stories share how I initially struggled with the topic that I’m covering in that video.

That way, I don’t come in like some know it all.

It shows that, like anyone, I had to learn things through trial and error.

As long as these stories are short and relate to your topic, you’ll find that your audience will appreciate them.

17. Write Compelling Meta Descriptions

No, Google doesn’t use the meta description tag to understand the content on your page.

But users use your description to figure out which result to click on.


The copy in your meta tag will depend a lot on the page.

But here’s one template that tends to work well:

And here’s an example of that template in action.

Bonus #1: Reverse Engineer Your Competition

There’s a place for originality.

And creative thinking.

But there’s also a place for straight up copying what your competitors are doing.

And you don’t need their Google Analytics password to do it either.

In fact, there are a bunch of awesome content marketing tools that will show you what’s already working for someone else.

If your main focus is on link buildingDetailed.com shows you where the top blogs in almost every niche get their links from.

And if you want to see a specific site’s most-shared content, BuzzSumo is the tool for you.

Or maybe you want to see the pages on a site that bring in the most organic traffic. Well Ahrefs can hook you up with that info.

Bonus #2: Create Stats Pages

Stats Pages are a great way to build backlinks without needing to do a bunch of outreach.

Here’s why:

Stats Pages are optimized around “[Topic] + Stats” keywords.

And who tends to search for “[Topic] + Stats” keywords?

That’s right: bloggers and journalists!

And when they use one of your stats in their article, they’ll usually link back to your stats page.

For example, we published this list of email marketing stats a few months ago.

And it quickly hit the first page for keywords that bloggers and journalists search for (like “email marketing statistics”).

Which helped it pick up some solid links, like this one:


Click here for more information

How to Optimize Page Load Time

Page load time is the measurement of how fast it takes for content on a web page to load.

How do You Measure Page Load Time?

There are two ways to measure page speed:

  • Page load time: This is the amount of time that passes between the browser sending the request to the server and the page to fully loading and rendering.
  • Time to first byte: This is the amount time that passes between the request being sent to the server and the browser receiving the first byte of data.

Using either method, it’s always better to have a faster page. However, it’s worth noting that Google measures a page’s speed as the time to first byte, often referred to as TTFB.

Why Does Page Load Time Matter?

Web page loading speed is a crucial part of a site’s usability. Google considers page speed to be one of the 200 ranking factors that influence a website’s position in organic search results, and it definitely enriches user-experience. With numerous other websites in your niche, the competition to earn site traffic and keep people impressed with rich usability is becoming more crucial every day. If your website does not load quickly, chances are you will lose site visitors to your competition in a matter of seconds.

Having fast page load time can also boost your website’s crawl rate. The faster pages can be loaded, the more pages Google can crawl at one time. High page speed can also increase your site’s crawl demand, meaning Google will want to crawl more pages.

It’s also worth noting that the hosting company and package you choose can also make or break your site speed. If, like 37% of websites globally, you’re using WordPress, you may wish to opt for Managed WordPress Hosting to save you time and get advice from the experts.

How to Improve Your Page Load Time

Here are 10 quick tips aimed at optimizing your website’s loading time:

1. Optimize Image Size and Format

The images on your site can take up a lot of bandwidth, which affects the loading time of your page. It is not enough to downsize your website’s images in HTML because that only changes the appearance of the image and not its actual size. Use external picture editor tools to resize the images, such as Photoshop and set them to 72dpi.

Additionally, use image optimization tools which further compress the image to reduce its size:

  • JPEG & PNG Stripper
  • Smush.it
  • Online Image Optimizer
  • SuperGIF

For optimized loading time of your page it is ideal to stick to standard image formats such as JPG, PNG and GIF.

2. Optimize Dependencies

Plugins: A site that requires plugins may slow your page loading speed. Not all plugins are unnecessary; for example, social share plugins which are a must-have for every site these days. That said, always check to see if there is a better alternative to the plugin, such as using a CMS with built-in social plugins.

Tracking Scripts: While it is wise to keep tabs on your website’s traffic stats, it is not advisable to use multiple tracking softwares as this may hinder the page load time. If you are using a CMS such as WordPress, you should allow either WP stats to run scripts on your page or Google Analytics, but not both.

CMS Software: If you are using a CMS such as WordPress it is recommended to check frequently for updates in the software but do not load these on a live website. First carry out upgrades on a separate server to test them. Keeping abreast of software updates also improves a site’s speed.

3. Avoid Inline JS and CSS files

It is a good practice to place your website’s JS and CSS in external files. When the page loads the browser caches these files externally and reduces the page load time on subsequent requests. Moreover, having the JS and CSS files externally allows for easier site maintenance.

4. Optimize Caching

Every time a visitor loads a site, your web page’s image files, CSS and Java files load as well, taking up a lot of page load time. When caching is set up correctly, your browser can store these resources or files for subsequent requests. On repeated page loads these files can be retrieved from the cache rather than downloading them all over again from the network. This also reduces bandwidth and hosting costs.

You can use Expires headers for static components of the site and Cache-Control headers for dynamic ones. Using these headers makes the various components of a site, including images, stylesheets, scripts and flash, cacheable. This in turn minimizes HTTP requests and thus improves the page load time. With the use of Expires headers you can actually control the length of time that components of a web page can be cached, as shown in the example below:

Expires: Wed, 20 Apr 2015 20:00:00 GMT

If your server is Apache you can set the time for cached content by using the ExpiresDefault directive. This sets the expiration date as a certain number of years from the current date:

ExpiresDefault “access plus 15 years”

5. Avoid render blocking scripts

Place javascript files at the end of the body or use the ‘async’ attribute to load them asynchronously.

6. Avoid Redirects

Avoiding redirects increases serving speed. Some redirects are unavoidable and need to be in place but you must remember that this requires an additional HTTP which increases the page load time. Check for broken links and fix them immediately.

7. Set up G-Zip Encoding

Similar to files on your PC that are zipped and compressed to reduce the total size during online file transfers, heavy files on your website can be zipped with something called the G-Zip Compression. This saves bandwidth and download time and reduces your page loading speed. You should configure the server so that it returns zipped content.

8. Reduce HTTP Requests

Use CSS Sprites to reduce the number of image requests. Combine background images into a single image by using CSS background-image and background-position elements. Combine inline images into your cached stylesheets. Likewise, combine all your javascript files into a single file and all your CSS files as well.

9. Minification of JavaScript and CSS

Minification is the process of compressing the code by renaming variables to shorter names which helps to reduce its size and the subsequent loading time. We recommend using uglify.js for this.

10. Reduce Cookie Size

Cookies are used to store data that needs to persist between requests. This data is sent on every request and adds to the load time when it’s big. Hence, by reducing the size of the cookies you reduce the size of the data that is transferred and decrease the page load time. Eliminate unnecessary cookies or reduce the size of the cookies.


1. “交通指南”“美食攻略”“景點推薦”這些標題請改由Paragraph改為H2,因為H2才容易在Google中被搜索出來
2. 這些H2可以加上“紐約法拉盛”“紐約華人區”“皇后區”等的關鍵字,因為如果有人搜索“法拉盛/皇后區/紐約華人美食攻略”,那麼我們的文章就可以出現了(可以站在普通用戶的搜索習慣來完善這些H2)
3. 盡量加link,例如餐廳或者景點如果有自己的網站或者Google的介紹文章,可以把link嵌在文字中
勾選上open link in a new tab,這樣鏈接就會另開一個新 page,我們就可以確保客人在我們網站停留的時間越長(因為Google認為人們在我們網站中停留時間越長,我們的文章質量就越高)
4. 你有空可以看一下我們的網站所有page或者post,如有可能,盡量把我們網站的其它post cross reference, 這樣變相令到我們的其它頁面traffic增加(不過前提當然是要合理,太牽強反而令人印象不好)
5. 最重要的是添加圖片或者視頻(添加視頻步驟較為複雜,可以後面慢慢再學),添加圖片方法如下截圖:
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