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Every business and website owner dreams of ranking number one on Google. The reasons are clear: reaching that top spot (or even one of the top three spots) would mean increased traffic to your site, visibility and the potential for sales to catapult your business ahead of the competition.

Unfortunately, high rankings rarely happen by chance. Even the most skilled and knowledgeable marketers struggle with getting the top-ranking spot. So, how can a regular business owner hope to achieve this feat? While there’s no way to absolutely guarantee high rankings, this post will look at some strategies anyone can use to seriously increase their chances of claiming that #1 spot.

1. Go niche.

Part of succeeding at SEO is understanding the competitive landscape. As a small business owner, you don’t want to be competing with large organizations that have seemingly-unlimited marketing budgets. While there’s always a chance you can outrank them, more likely you’ll just end up wasting your time and money.

This is why it’s so important to go niche. Here’s what I mean by this: Instead of trying to compete with big companies for extremely popular (and usually more general) keywords, drill down and become a “big fish in a small pond.”

Keep in mind, this will often mean shifting the focus of your business from more general to more specific products or services. For instance, instead of exclusively offering general home renovation services, you could consider specializing in “one day bathroom renos” or “custom kitchen makeovers.” These more specific keyword phrases will likely be much easier to rank for, which will mean you can start ranking that much faster.

2. Choose realistic keywords.

Anyone can get the top spot in Google, if they target the right keywords. For instance, if I optimized a page for “blue wubbie nubbie doll,” I could probably grab the top stop in a couple of days. However (and it’s a big however), would I actually want to rank for this phrase? Probably not, considering it’s not even a real product.

My point is this: If you choose keywords that are obscure enough, it’s easy to rank. Of course, we don’t want to rank for obscure keywords; we want to rank for keywords that people are actually looking for. Real queries that someone typed in their browser.

Using tools like Google’s Keyword Planner or KeywordTool.io, look for relevant keywords that have a decent number of searches, but little competition. Once your website has a bit more authority and you’re ranking for a number of easier keywords, you can always move on to more competitive keywords that will earn you more traffic.

3. Optimize each piece of content for your keywords.

Once you’ve “gone niche” and have chosen some easier keywords, it’s time to use those keywords in strategic places on your page. While you certainly don’t want to overuse your keywords, it is important to use them in a variety of ways within your content. Most importantly, focus on using them in your:

  • URL: For instance, instead of www.yoursite.com/sh8xks6.htm, use www.yoursite.com/your-keywords-here.
  • Title tag.
  • Headings: H1, H2, etc.
  • Alt image tag and image captions, where appropriate.
  • Throughout your content.

Keep in mind that Google (and your readers) favor comprehensive content that does a great job of covering the topic at hand. So, while it’s important to use your keywords somewhere in your content, that’s no substitute for writing longer, more in-depth content that really does justice to the topic.

4. Add tons of content to your site.

According to the Content Marketing Institute, 88% of B2B companies now use content marketing as part of their overall marketing strategy. This involves using a wide variety of content-type – blog posts, newsletters, webinars, infographics, videos, etc. – to attract potential customers.

If you want to get top rankings in Google, you absolutely must be adding new content to your site regularly. But don’t just add content for content’s sake; add useful, high-quality content that actually provides value to your customers and prospects.

This content will help you boost your rankings in two primary ways. First, more content means more keywords, and therefore more opportunities for Google to return your site in the search results. Second, the more content you have, the more links you generally accumulate. Plus, having lots of content is great for getting visitors to stay on your site longer. Win-win!

5. Acquire links to your site.

Links continue to play a critical role in terms of SEO. In fact, according to Moz’s 2015 Search Engine Ranking Factors report, inbound links are the single most important element for achieving high rankings.

Some strategies you can use to acquire links to your site include:

  • Adding your site to local business directories and review sites like YelpTripAdvisor and Google My Business.
  • Guest posting on popular sites in your niche. Even if you don’t get a followed link in your post or bio, the increased visibility you get makes it worthwhile.
  • Creating evergreen content that other bloggers and journalists will want to link to (e.g., How-to posts, tutorials, guides, etc.)
  • Looking for broken links on industry sites, and requesting that they replace them with links to your site.
  • Getting free PR (and mentions and links) from HARO.

For more link building tips, check out my posts, 7 Killer Link Building Strategies For Small Businesses and 6 Easy Link Building Strategies For Your New Website.

Final thoughts

There is no surefire way to get a #1 ranking on Google. However, targeting the right keywords and audience can significantly increase your chances. Follow that up by creating and promoting tons of well-optimized content, and you’re good to go! Those top rankings could happen much sooner than you think.

Tom Demers
Apologies for the (slightly) misleading headline on dofollow links. You won’t find something like this within this article. What you will find is a means for accumulating passive, recurring, and authoritative links to content by leveraging the popularity and search prominence of Wikipedia (which I assume probably sounds pretty good, too).

Wikipedia is Where Research is Being Done

There are a number of bloggers, journalists, students, and others in control of Web content who rely on some combination of Google and Wikipedia to research a topic. This can be evidenced by a couple of handy graphs.

Lots of people visit Wikipedia, Compete puts the estimate at somewhere around 60+ million a month.

Many of these visitors link at Wikipedia:

This Wikipedia link chart shows you the number of links Wikipedia generates.

But that in and of itself may not be terribly interesting to us, because Wikipedia no follows external links, so getting your link included on a Wikipedia page likely offers little direct ranking advantage for your site.

Often times, however, people doing research will link beyond the Wikipedia article itself to a properly placed resource they’ve discovered within a Wikipedia article. And some topics are very frequently researched, and very freqently linked at.

This offers you a very leveraged means of “pitching” your content to a wide variety of people who are actively researching the subject matter.

The Nuts & Bolts: Four Steps to Making this Strategy Work For You

An important thing to note about this tactic is that not unlike many quality link building efforts: it requires a certain amount of time and resources, and carries with it the risk of relative or abject failure from a link acquisition perspective. For this reason “doing your research” is crucial. Here are four steps to making Wikipedia work for you as a link building tactic:

Step 1: Define a Short But Broad Query Set

The first step in the process is to determine the appropriate topic page for your link. This comes before actually writing the content, because ultimately your content should be tailored to the audience you’re trying to reach, which we’ll talk about in greater depth in step three.

Here, we simply want to do a bit of preliminary keyword research. First we want to pull together a quick list of broad keywords that relate to our subject. We can do this by leveraging resources such as the Google Keyword Tool, a WordStream profile, or any number of other sources. If you’re struggling to come up with a list of related keywords for your subject, you definitely want to circle back and invest more time in learning about keyword research and information architecture. We have some good resources here on the site, and an SEO Book Training membership is always a good investment.

Next you want to cull that list some so that you’re left with 20-50 phrases that represent topics you can create a very strong resource for.

For instance, if you were attempting to leverage this strategy for a site dealing with legal topics, you might have started with a variety of high traffic keywords but realize that “legal debt advice” isn’t a good one because you aren’t well-versed in that area of law. As you create your final list ask yourself:

  • Is this a popular query/topic?
  • Is this relevant to my site, business, and my company’s knowledge base?
  • Can we write an authoritative article on this topic?

Step 2: Identify Heavily Trafficked Pages Where Wikipedia Ranks

Once you have a nice set of target queries, you need to identify which of these queries will sync up with a high-traffic Wikipedia page that ranks for a term that you could create a resource for. There are a couple of great tools to use for this purpose.

The first tool is SEM Rush. SEM Rush is a great tool for unearthing competitive insights. In this case we want to take a look at the Wikipedia.org domain to see which words it ranks for organically:

List of the most popular Wikipedia articles in terms of search volume.

Obviously this list isn’t particularly useful for our law blog, but the image above gives you a good idea of the type of data you can get with SEM Rush. You can quickly learn:

  • Where a Wikipedia page ranks
  • The percentage of traffic it generates for that keyword
  • The amount of traffic the query drives

The second two metrics are definitely estimates, but they give you a good base line for determining the most popular articles, and roughly how much traffic that Wikipedia page generates. What you want to do next is export this list of keywords returned by SEM Rush (NOTE: for this step, to get beyond the top ten most popular keywords, you’ll need an SEM Rush subscription. They’re relatively cheap; personally I use the white labeled version of the tool which is available with an SEO Book Training Membership. Read more about the SEO Book version of the tool here).

Once you have an Excel dump of this data (SEM Rush reports thousands of pages of query data for Wikipedia), you want to sift through that data and identify terms related to yours. The easiest way to do this is probably to sign up for a free trial of WordStream, dump the data into our tool, and query the database for some of your terms:

Wikipedia results for law and legal grouped.

Here we see that WordStream is returning all of the results that contain law or legal from our list. This lets us get a quick view of the data that pertains to our site.

You could also sift through this particular data set in Excel pretty easily (if you’re not an Excel wiz check out Josh Dreller’s series on excelling at Excel; it’s outstanding and really detailed).

From here, we’ll want to take a look at the Wikipedia page or pages that seem the most interesting. We can navigate to the page and take a look at the other types of resources being cited there. Make sure you can create a piece of content that will make sense within the context of the Wikipedia page, preferably filling a hole they don’t already have.

Finally, it’s a good idea to double check to make sure the page is actually driving something approaching the amount of traffic SEM Rush predicted. You can do this by taking a look at the publicly available traffic data for this Wikipedia page:

Wikipedia article traffic for Law School page

Here we see that this page alone is driving around 17,000 visits a month.

Step 3: Create a Resource on the Topic

Now that you’ve targeted a specific page to acquire a link on, you just need to write a really authoritative piece on the topic (easy enough right?). A good way to go about doing this is to look at the resources already linked to on the page you are trying to get a link from. Think about how to craft something similar, but which speaks to something missing on the page in question.

Step 4: Insert the Link on the Target Wikipedia Page

Finally, you need to actually go and inject the link onto the page. Really this can be an art form in it’s own right. The quick and dirty way to do this is to assess the character of the page and try to find the right spot for your link, in addition you might consider:

  • Viewing the page discussion
  • Viewing the page history
  • Looking for sites similar to yours that have Wikipedia listings for similar topics

For more info on the mechanics of getting a link on Wikipedia you can check out:

  • Dosh Dosh’s guide to getting listed in Wikipedia (a bit old but much of it seems to still apply)
  • SEO Moz’s article on Wikipedia (again an older one, apparently I’m the only person in online marketing still writing about Wikipedia)
  • AND finally a favorite article of mine on pushing past Wikipedia in the SERPs, because I couldn’t find a third useful Wikipedia how-to plug in here

The best part about this is that even if your link gets rejected by Wikipedia, you’ll have crafted a really high quality resource that you know people are looking for (so please don’t come yell at me if you run through the four steps and an overzealous Wiki editor nukes your link :)).

The Larger Story Here

The above outlines a way you can leverage Wikipedia to gain some really high quality back links. Ultimately the aim of “link building” and “link baiting” should be to get citations from high quality sites; writing things like Wikipedia or Twitter off as tools that can help you build links simply because they started slapping the no follow tag on external links is like saying you shouldn’t use Email to contact possible link prospects because all of the stuff you’re writing back and forth doesn’t get indexed by Google.

Look at link building as a larger, wholistic, natural process that has a variety of inputs and outputs. Expecting every single activity you do to immediately bear link fruit is a great way to ignore a ton of high-powered link building strategies.

如何在Google中排名第一(Case Study)

在这篇文章中,我将告诉你究竟如何在谷歌排名第1。

事实上,这是我过去竞争非常激烈的关键词“list building”排名第一的确切过程。

列表构建 - SERP

今天你将逐步看到我是如何做到的。

让我们一起开始吧。

我如何超越大品牌(并在“List Building”中排到谷歌排名第一的位置)

我最近在我的博客上发布了一篇名为“列表构建:如何在2018年建立电子邮件列表”的帖子。

列表建设 - 发布

我的该网页的目标关键字是“列表构建”。

列表构建 - 目标关键字

现在:

关键字“list building”是INSANELY COMPETITIVE。

想一想:

世界上每个电子邮件营销公司希望对此关键字进行排名。

我只有一个人,与MailChimp,Aweber和Infusionsoft等公司正面交锋。

老实说:

我不确定我是否能够超越这些大品牌以获得这样一个竞争激烈的关键词。

但是由于我即将与您分享的流程,我的帖子很快就会针对我的目标关键字点击Google的第一页。

今天,我在“列表建设”中排名前三。

列表构建 - SERP

我的帖子在谷歌排名第一,有数十个相关的关键词,如“列表构建技巧”,“列表构建策略”等等。

相关关键字在汕头市

感谢所有这些首页排名,自我首次发布以来,这一段内容已经带来了14,832次访问。

列表建设 - 访问后

好吧,吹牛吹够了

现在是时候告诉你我是怎么做到的……

…一步步。

第1步:让你的内容疯狂地行动起来

几年前,谷歌推出了名为RankBrain的算法的重大更新

RankBrain更新

RankBrain衡量Google搜索者如何在搜索结果中与您的网站进行互动。

如果人们喜欢您的结果,Google会为您提供排名提升。

谷歌的热门搜索结果有助于提升排名

如果没有,他们会像石头一样放弃你的排名。

Pogo-stick效果

从我自己的SEO实验中,我发现所有Google搜索都需要相同的东西:

可操作的内容。

想一想:

当有人在谷歌搜索某些内容时,他们不想阅读一些随机的人的意见。

相反,他们想要他们可以用来立即解决问题的策略。

如果你可以把它给予他们,谷歌会注意到……并且会让你碰到几个点。

例如,当您搜索关键字“列表构建”时,您不希望听到为什么构建您的电子邮件列表很重要。

你不希望看到我对列表构建的未来的展望。

您需要可以立即使用的简单策略。

这就是为什么我的帖子没有多余的内容。

它实际上是一个简短的介绍和17个大小的提示,你可以在几分钟内实现。

列表建筑 - 简介

而且因为Google搜索者喜欢我的结果,所以我排在Hubspot和ProBlogger等网站之上,即使他们有比我更多的反向链接。

步骤#2:使用OPP公式

我最近进行了有史以来最大的搜索引擎排名因素研究

搜索引擎排名

我们最有趣的发现之一就是跳出率低的网站往往排名高于跳出率高的网站。

跳出率较低的网站排名更高

正如您可能已经知道的那样,跳出是指有人访问您的网站…然后快速跳回搜索结果。

如果很多人从您的网站上跳出,它会向Google发送一条强烈信息,表明人们不喜欢您的内容。

就像我之前提到的,如果人们不喜欢你的内容,谷歌会注意到……并放弃你的排名。

如果人们不喜欢你的内容,谷歌将放弃排名

幸运的是,有一种简单的方法可以改善跳出率:

OPP公式。

这是一个内容介绍公式,专门用于降低您的跳出率

OPP配方概述

以下是它的工作原理:

首先,你有结果。

通过读者想要的OUTCOME开始您的介绍。

例如,搜索“build listing”的人想要什么?

更多邮件用户!

所以我开始介绍前面和中心的结果。

现在你已经将它们与结果挂钩了,现在是时候进行证明了。

在这里,你证明你知道你在说什么。

例如,我的介绍向人们展示了我如何拥有90k +电子邮件订阅者。

90,000位电子邮件订阅者

最后,让您通过预览来介绍。

这很简单:

您需要做的就是先概览你要为他们介绍的内容

例如,我的预览为我的读者提供了一个潜入高峰进入我的帖子…这使他们想继续阅读。

预览部分

步骤3:使用外部链接

去年,英国一家搜索引擎优化机构进行了一项实验,看看链接到其他网站是否有助于提高谷歌的排名。

搜索引擎期刊 - 研究

他们发现使用外部链接的页面总是超出未链接的页面。

关联研究 - 结果

这就是为什么我总是慷慨地链接到我的内容中的其他权威网站。

例如,在我的列表构建帖子中,我使用了16个外部链接…包括指向权威网站的链接,如Journal of Consumer Research。

帖子中的外部链接

现在,要明确:

我不认为外部链接非常重要。

但每一点点都有帮助……

…尤其是在你追求竞争关键词的时候。

步骤#4:使用内部链接

接下来,是时候创建指向您要排名的页面的内部链接。

换句话说,将您网站上其他网页的链接添加到新帖子中。

经常链接到高优先级页面

这些内部链接会向您的帖子发送链接权限,这有助于您的Google排名。

例如,您可以看到我从我的网站上的这两个页面链接到我的列表构建帖子…

.哪个漏斗果汁到我想要排名的帖子。

从其他帖子链接到列表构建帖子

不仅如此,我链接的页面与我的列表构建帖子有关。

所以这告诉谷歌:

“嘿,这些密切相关的页面都链接到同一个帖子。那个帖子必须很重要。所以你应该把它排在更高的位置。

步骤#5:添加图像,视觉效果和其他多媒体

想象一下,你有两件内容。

我们称他们为Blog Post A和Blog Post B.

让我们说两个内容完全相同……有一个主要区别:

内容A看起来很难看。内容B使用了很多漂亮的图像。

博客文章比较

哪个帖子会做得更好?

根据许多行业研究,内容B.

事实上,谢菲尔德大学进行的一项研究发现,人们首先根据设计判断内容……然后他们会根据实际的书面内容来确定内容。

人们首先根据设计来判断

因此,如果您的内容是一个巨大的,丑陋的文本墙,谷歌用户将立即跳出。

但是,如果您的内容包含许多内容:

  • 图片
  • 图表
  • 可视化
  • 信息图表
  • 影片
  • 测验

……他们会留下来阅读你的东西。

例如,我的帖子包含截图,视觉效果和其他多媒体,有助于使我的内容看起来不错。

Post包含使其看起来很棒的功能

现在我应该指出一些事情:

你不需要疯狂,每个帖子都要使用一百万张图片。

我们的搜索引擎排名因素研究发现,ONE图像的内容超出了不使用单个图像的页面。

具有至少一个图像的内容胜过备选方案

因此,使用一个图像比完全不使用任何图像更好。

第6步:点击率 – 优化您的标题标签

就像我之前提到的,Google非常关注人们如何与您的网站互动。

他们希望看到人们在搜索结果中点击您的网站。

因此,如果有超过平均数量的用户点击您的网站,它会告诉Google:

人们真的很想看到这个内容。我们需要将它推到页面顶部!

点击率和谷歌排名

这被称为有机点击率(CTR)……这是一个SEO排名因素,每天变得越来越重要。

因此,如果您没有针对点击率优化您的网站,那么您就错过了大量的自然流量。

有了这个,这正是我为优化点击率的标题所做的:

首先,我在标题中使用了“如何”这个短语。

标题与

我刚开始测试这个。

看起来在标题标签中添加“如何”这一短语可以提高点击率。

接下来,我确保在我的标题中使用一个数字。

一些行业研究表明(像这一个),包含数字的标题被点击的内容比没有数字的标题更多。

数字标题可获得更多点击次数

所以我确保在我的标题标签中包含一个数字(“2018”)。

这里的所有都是它的。

第7步:优化语义搜索引擎优化的内容

您已经知道,您应该在内容中多次提及您的目标关键字。

例如,您可以看到我在我的帖子中多次提到我的关键字。

整个帖子中提到的关键字

要明确:我不是关键词填充。

我只是使用我的目标关键字几次让Google知道我的内容是关于:“列表构建”。

为了帮助他们更好地理解我的内容,我将其优化为语义搜索引擎优化。

这并不像听起来那么复杂。

语义搜索引擎优化只是意味着谷歌现在试图了解您网页的主题…而不仅仅是单个关键字。

语义SEO

要利用语义搜索引擎优化,您需要做的就是在内容中添加相关的单词和短语。

这些相关的字词和短语有助于Google了解您的内容主题。

例如,假设您刚刚写了一篇关于提高效率的帖子。这篇文章的主要关键词是:“生产力提示”。

您只需在Google中搜索该关键字及相关关键字。

然后,查看第一页底部的“Searches Related To …”条款。

与之相关的搜索

最后,将这些条款添加到您的内容中。

您也可以使用Google Suggest。

在Google中输入您的关键字,然后查看Google向您建议的内容。

Google Suggest:

再次,在您的文章中添加一些这些内容,您将帮助Google更好地了解您的内容的全部内容。

就我而言,我发现了与语义相关的术语,如“列表构建技术”和“如何构建电子邮件列表”。

所以我在那些有意义的内容中添加了这些术语。简单。

第8步:在你的博客帖子上获得大量评论

评论可以帮助您在Google中更好地排名吗?

当然。

事实上,一位谷歌员工最近表示,评论可以帮助“大量”排名。

Google员工:

如果你去我的博客,你会注意到我倾向于在每个帖子上收到很多评论。

Backlinko - 很多评论

这些评论是我能够为这么多竞争关键词排名的主要原因之一。

问题是:

您如何让人们对您的博客帖子进行实际评论?

这里有两个有用的技巧。

首先,回复每一条评论。

我很震惊有多少人抱怨没人评论他们的东西……

……然后完全忽略他们得到的一些评论。

因此,为了向人们表明我尊重他们的观点,我几乎回复了所有评论。

例如,您可以看到我花时间回复了在我的列表构建帖子上发表评论的所有人。

列表建设 - 布莱恩的评论

这显示任何阅读我的帖子的人,我阅读并回复评论……

……这使得THEM更有可能发表评论。

随着时间的推移,谷歌认为我的内容不仅仅是一个静态页面,而是一个活跃的社区。所以他们排名更高。

也就是说,最难的部分通常是在前几条评论中滚动。

这引出了我们的第二个提示:

让你的结论成为号召性用语。

面对现实吧:

大多数人的结论都是他们帖子的无聊摘要。

他们说的话说:“你有它,还有6种方式来等等等等。”

像这样的结论并不是在任何人的屁股下点燃火来实际写评论。

相反,我建议您将整个结论作为鼓励人们发表评论的号召性用语。

例如,今天,我的帖子的结论要求人们订阅我的时事通讯。

但我也有一个CTA评论:

步骤#9使用Click to Tweet按钮

这是我最喜欢的获得更多社交分享和流量的方式之一。

我将在一分钟内解释Click to Tweet按钮的工作原理。

但基本要点是,您可以在内容中添加一些按钮,人们可以使用这些按钮来发布您帖子中的各个策略。

ClickToTweet按钮

事实上,我的列表构建帖子包括17个 Click to Tweet按钮。

现在,我应该指出一些事情:

谷歌可能不会使用twitter,Facebook或Pinterest引脚等社交分享作为直接排名信号。

谷歌不会将社交分享作为直接排名信号

换句话说,在社交媒体上分享你的东西的人将无法直接帮助SEO 。

也就是说,社交分享可以为您的内容带来更多流量。

您获得的流量越多,其中一些访问者链接到您网站的机会就越大。

这些链接将直接提高您的排名。

有了这个,这里是如何创建点击推文按钮,一步一步。

首先,在您的内容中找到值得分享的提示,策略或引用。

例如,因为我的内容是一个列表帖子,所以我决定列表中的每一项技术都会产生很棒的推文。

每种技术都是可推文的

接下来,使用ClickToTweet.com点击推文按钮。只需编写您想要的推文,它就会创建一个您可以使用的链接。

ClickToTweet - 创建

最后,将这些链接添加到您的内容中。您可以使用我在帖子中使用的按钮。

ClickToTweet as按钮

或者您可以将链接设为纯文本,如下所示:

ClickToTweet作为文本

无论哪种方式都有效。

当有人点击你的一个点击推文按钮时,他们会得到一条预制的推文,他们可以用它们与他们的粉丝分享这个特定的策略。

ClickToTweet操作

让我告诉你,这些工作很棒。

事实上,我在帖子中发布的大部分推文都是来自使用我的点击推特按钮共享的人。

来自ClickToTweet按钮的推文

步骤#10通过内容路演推广您的内容

这是交易:

如果您想今天在Google中排名,则需要战略性地宣传您发布的每一条内容。

事实上,这是我第一次出发时犯的错误。

几年前,当我推出我的第一个网站时,我会发布一堆内容并希望最好。

我称之为“出版和祈祷方法”

那时我低估了让人们真正看到你发布的内容有多难。

所以我刚刚发表了…并祈祷。

有一天,我读到WordPress支持的网站每天都会发布200万个帖子

WordPress网站每天发布2,000,000个帖子

那时我意识到我的内容在没有任何促销的情况下脱颖而出的机会就像赢得彩票一样。

所以我决定推广我发表的所有内容。

多年来,我开发了一些内容促销策略,工作量很大..

我最喜欢的一个叫做The Content Roadshow。

感谢The Content Roadshow,我能够在有影响力的博客作者面前发表我的帖子…… 博主与观众分享我的帖子。

这是一步一步的过程:

首先,找到对您帖子的主题有合法兴趣的人。

例如,对于我的内容,我找到了写有关构建电子邮件列表的人。或者就该主题分享内容的人。

您可以在Google中搜索找到这些人…

……或使用像Buzzsumo这样的工具。

BuzzSumo - 查看分享

接下来,您希望通过电子邮件向这些人发送电子邮件,了解他们是否有兴趣阅读您的内容。

这是关键。

你看,当大多数人宣传他们的内容时,他们就是太过分了。

事实上,我收到的电子邮件要求或请求我分享某人的东西。

Pushy分享请求电子邮件

我立即删除它们。

相反,我建议使用两步法。

您的第一封电子邮件会衡量某人对您内容的兴趣。这样你就不会在别人的脸上推开一个链接。

这是一个真实的例子。

Brian外联 - 第一步

当有人回复你说他们想要查看你的内容时….

Brian outreach - 第一步:回应

…然后给他们发一个链接。

Brian拓展 - 第二步

请注意,我不要求分享。

同样,内容路演的重点不是一个强势的表面。

没有人喜欢咄咄逼人的jerkface🙂

相反,您的目标是将您的内容放在人们面前。

具体而言,有权分享它的人。

而这些人并不愚蠢。如果他们喜欢您的内容,他们会分享。甚至没有必要问。

事实上,你可以看到我与很多人愉快地与他们的粉丝分享我的内容。

外展结果 - 分享

这导致数百名访客从未见过我的内容。

来自股票的新访客

奖金步骤:定期更新您的内容

回到那一天,我会发布一篇文章,宣传它,再也不会再看一遍了。

我意识到,随着时间的推移,我博客上的很多内容已经过时了。

例如,对于我的列表构建帖子,我有旧截图,过时的数字和工具,甚至不再存在。

列表构建帖子 - 坏元素

现在只有这个过时的内容伤害了我的读者,但它对SEO也是坏的。

每当有人从谷歌来到我的网站,看到我的东西已经过时,他们就会回到搜索结果中找到最新的东西。

波戈粘着

这就是为什么我每季度预留一天来审查我的内容……并更新它。

有时我的内容只需要一个新的油漆工作。

因此,我将替换损坏的链接,添加新的屏幕截图并重写某些部分以使其更新。

在过去一年左右的时间里,我已经做了几次这样的事情。

而且我注意到这些小调整和更新有助于保持我的长期排名。

但有时一个新的油漆工作不会削减它。我的内容需要彻底改革。

例如,我博客上的这篇文章已经过时了。

如何排名YouTube视频 - 旧

与我的目标关键词排名的其他内容相比,它也缺乏很多细节:“YouTube SEO”。

所以我进去完全彻底检修并升级了我的帖子。

例如,我提高了网页的可读性和结构,以便Google搜索者能够更快地找到所需内容。

可读性和结构改进

我还添加了更多示例,以使步骤更易于理解和实现。

添加示例

最后,我回答了人们在博客评论和推特上问我的问题。

例如,很多人问我的视频应该有多长。

所以我在这个话题中加入了一个小部分:

视频长度部分

这些改进使该页面的有机流量增加了23.49%。

大修后有机交通量增加

17 Actionable Content Marketing Tips For More Traffic

This is a list of actionable content marketing tips.

In fact, these same strategies helped grow my blog to 304,265 monthly visits:

Backlinko – Monthly visits

So if you want more traffic from every piece of content that you publish, you’ll love this list of tips, techniques and strategies.

Let’s get started.

1. Publish “X vs. Y” Posts

“X vs. Y” posts are posts like:

  • “Convertkit vs. MailChimp”
  • “Paleo vs. Keto”
  • “UberEats vs. Postmates”

And “X vs. Y” posts are a GREAT way to get more traffic to your site.

Why?

First, X vs. Y keywords don’t have a lot of SEO competition.

For example, I recently published a post optimized around the keyword “Ahrefs vs. SEMRush”.

Backlinko – Ahrefs vs. SEMrush post

Sure enough, that page rocked to the top of Google within a few weeks.

SERP for Ahrefs vs. SEMrush

Second, people that search for “X vs. Y” keywords tend to be pretty advanced.

Think about it this way:

Somebody searching for “Ahrefs vs. SEMRush” already knows about SEO. They’re just looking for the best tool.

Which is why CPCs on “X vs. Y” keywords tend to be super high.

Aweber vs. Mailchimp – CPC

This is an EASY way to get more replies to your outreach emails.

All you need to do is add links to your social profiles in your signature.

Add links to your social profiles in your signature

Seriously. That’s it.

And there’s data to back this up.

When we teamed up with Pitchbox to analyze over 10 million outreach emails, we discovered that social profile links increased response rates by up to 9%.

Linking to Social Profiles May Slightly Improve Outreach Response Rates

Our data also showed that adding a link to your Instagram profile seems to make the biggest difference.

Links To Instagram, LinkedIn And Twitter May Lead To More Outreach Replies

Which leads us to…

3. Use The Animalz Revive Tool

I boosted my organic traffic by 260% simply by updating and relaunching an old post.

Organic traffic boost for White Hat SEO

Question is:

How do you know which posts to work on first?

Enter: The (free) Animalz Revive tool.

Animalz revive tool

This tool uses your Google Analytics to find pages with the biggest traffic drop.

Animalz revive – Advice

When you find a page that’s dropping, you have two options:

You can revamp and relaunch the post like it’s brand new.

For example, we update and relaunch our “Guide to SEO This Year” every November.

Backlinko – SEO This Year post

Or, you can quietly update your content. In fact, last year we gave our guest posting guide a much-needed update.

Backlinko – The Definitive Guide to Guest Blogging

And that single update boosted search engine traffic to that page by 17.68%.

Search traffic boost for guest blogging guide

4. Try The PBC Formula

Your blog post introductions are HUGE.

After all, they’re the first thing people see when they land on your post.

Unfortunately, most blog post intros are way too long.

Long post intro

Well, I recently developed a short blog post intro formula that works GREAT.

I call it: “The PBC Formula”.

The PBC Formula

Here’s the full breakdown.

First, you quickly Preview what your post is all about.

Blog post intro – Preview

Then, you list out a bunch of Benefits that someone will get from reading your post.

Blog post intro – Benefits

Finally, cap things off with a Call-To-Action.

Blog post intro – CTA

That’s all there is to it.

5. Publish “Power Posts”

When we joined forces with BuzzSumo to analyze nearly 1 billion articles, one finding stood out:

A very small number of “Power Posts” drive the majority of social sharing online.

Power Posts

Our data showed that 1.3% of the articles published are responsible for 50% of social media shares.

I call these high-performing articles “Power Posts”.

To be clear:

There’s no formula for creating content that will get shared like crazy.

(If there was, everyone would do it 😀 )

But when you publish epic Power Posts you increase the odds that people will share your stuff.

For example, we recently published a Power Post called: “How to Write a Blog Post: The Definitive Guide”.

Backlinko – Write a Blog Post Guide

This single post took 50 hours of work.

  • 20 hours to write the post
  • 15 hours to design illustrations and visuals
  • 10 hours to take and edit screenshots
  • 5 hours to code and assemble the page

But in the end, that hard work paid off.

Our Power Post brought in 10,555 visitors in the first week alone.

Write a Blog Post – First week visitors

And a good chunk of those visitors were from all the shares we got on Twitter, Facebook and LinkedIn.

Write a Blog Post Guide – Shares

In fact, that single page has 5369 total social shares.

Write a Blog Post Guide – Social shares

Let’s face it:

Most topics are SUPER competitive.

For example, take a super niche keyword like “seo site check up”.

According to Ahrefs, this keyword only gets 90 searches per month.

Ahrefs – "seo site check up" search volume

And it has a keyword difficulty score of 86.

Ahrefs – "seo site check up" – Keyword Difficulty

It’s the same story with most topics nowadays.

By the time you write an article about something, there are already hundreds (or even thousands) of posts out there on that topic.

What’s the solution?

Write about trending topics.

Trending topics are popular topics that aren’t super competitive (yet).

And if you want to find trending topics, I recommend checking out a free tool called ExplodingTopics.com.

Exploding Topics – Homepage

This tool lists out topics that are growing fast in 29 different categories.

Exploding Topics – Keyword overview

That way, you can pounce on these topics before they really take off.

7. Include Native Content With Social Shares

“Share your content on social media” used to be a useful content marketing tip.

Not anymore.

Today, most social media algorithms (like Facebook) bury posts that send users off of their platform.

Social Media Algorithms Prefer Native Content

While there’s no way to totally get around this, I recently found a little loophole that does help:

Post native content with your link.

For example, my social media posts used to just be my blog post title and a link.

Social share with link only

And these posts would get BURIED.

Today, I write a little bit of native content to go along with the post.

This native content gives social media algorithms what it wants (original content and engagement).

And once the post starts to spread around the platform, you get what you want (more traffic to your post).

For example, this LinkedIn post got over 41k views.

LinkedIn post views

And that’s mostly due to the fact that the post wasn’t just a link to my site.

My post had a little bit of valuable content to go along with my link.

Valuable content in LinkedIn post

8. Use Padlock Posts

You may have noticed these greyed-out posts in the Backlinko blog feed.

Padlock post on Backlinko

Internally, we call these “Padlock Posts”.

They’re basically normal blog posts that only Backlinko email subscribers can get access to.

And when someone clicks on a Padlock Post, a little popup appears that asks for their email.

And while it’s still early, these seem to be working REALLY well.

In fact, this Padlock Post has brought in 1,614 email subscribers so far.

Padlock post – Email subscribers

Not bad.

9. Include a Keyword in Your URL

Keyword-rich URLs aren’t just for on-page SEO.

(Although they definitely help with that too).

As it turns out, including a keyword in your URL can increase your organic click-through-rate by up to 45%.

Keyword-Rich URLs Correlate With A Higher Organic Click Through Rate

I should point something out:

Your URL doesn’t have to be a 1:1 match for the keyword someone’s searching for.

As long as the text in your URL is similar to the keyword, you’ll usually get a nice CTR boost.

Our method for seeing if keyword-rich URLs positively impacted CTR

For example, a few months ago I published a post called: “17 Ways to Improve SEO Rankings”.

Backlinko – Improve Your SEO post

My target keyword for that post is: “Improve SEO Rankings”.

Improve SEO Rankings – Keyword in title

Even though my URL doesn’t contain that exact term, it’s close enough.

Improve Your SEO – Keyword in URL

10. Add More Cuts to Your Video Content

People want videos that move FAST.

This is something that I struggled with when I first started shooting videos.

I wanted my videos to look “natural”. So I filmed entire YouTube videos with only one or two cuts.

And this made my videos move SUPER slow. My videos were full of “umms”, “aaahs” and “you knows” that slowed things down.

Today, my videos have 80-100 cuts each.

That way, each video moves along at a super rapid pace.

Which helps my Audience Retention stay nice and high.

YouTube video audience retention

11. Write Longer Headlines

Want to get more social shares from your content?

Try writing longer headlines.

The BuzzSumo study I mentioned earlier found that longer headlines are strongly correlated with high levels of social sharing.

This was true when we measured headline length in terms of word count:

Long Headlines Are Correlated With Increased Social Sharing

And character count:

Long Headlines (80+ Characters) Are Correlated With More Social Shares

We actually found that long headlines generate an average of 76% more shares vs. short headlines.

For example, this headline from one of our posts is 15 words.

Page Speed Stats post – Headline

Which may have helped that post rack up 2036 shares.

Page Speed Stats post – Social shares

12. Optimize Around Untapped Keywords

Most keyword research tools have the same problem:

They show everyone the exact same set of keywords!

What if there was a way to find untapped keywords that your competitors haven’t found yet?

Well, there is.

Here’s how to do it:

First, log in to the Google Keyword Planner.

Then, click on the “Start With a Website” tab.

Keyword Planner – Start with a website

And enter a competitor’s homepage…

Keyword Planner – Enter website

…or a blog post.

Keyword Planner – Enter blog post

And the tool will scan the page for keyword ideas

Ideas that most people don’t see.

Keyword Planner – Keyword ideas

Very cool.

13. Use Blog Post Templates

Templates can REALLY help you scale up your content marketing.

For example, whenever I start on a new post, I don’t open up a blank Google Doc.

Instead, I work from one of our proven blog post templates.

For example, when I sit down to write a case study, I use this PDF workbook to help me get the important parts on paper.

Case study PDF worksheet

Then, I transfer that to a Google Doc and start writing.

In fact, working from a set of templates has helped us scale up our publishing schedule. We used to publish a new post once a month. Now, we publish a new post every 2 weeks.

14. Use Emotional Titles

According to our analysis of 5 million Google search results, titles that pack an emotional punch get more clicks.

Emotional Titles Have A Higher Organic Click Through Rate

That said:

It’s possible for your titles to be TOO emotional.

That same study found that headlines with “Power Words” had a lower CTR.

Power Words In Title Tags Were Correlated With Lower Click Through Rate

So I recommend using titles that have some emotional sentiment. But if you go overboard, your CTR can start to suffer.

For example, this title is emotional. But it’s not “clickbaity”.

NerdFitness – Emotional headline

15. Optimize Around Brand Keywords

“Brand Keywords” are just like they sound:

They’re keywords optimized around brands and products.

Here’s an example of one of our posts that’s optimized around a Brand Keyword.

Backlinko – BuzzSumo Guide

So: why optimize your blog content around Brand Keywords?

Because they’re usually NOT competitive.

For example, take a keyword like “BuzzSumo”.

According to Ahrefs, that keyword gets 49K searches per month. And it has a decent CPC too.

Ahrefs – BuzzSumo – Search Volume and CPC

Despite those impressive numbers, the keyword difficulty on this term is only 13.

Ahrefs – BuzzSumo – Keyword Difficulty

The downside of Brand Keywords is that you’ll never rank #1 in Google for that term.

And depending on the SERPs for that brand keyword, you may not be able to crack the top 3.

For example, we published this guide to the Google Search Console last year.

Backlinko – Google Search Console Guide

And considering that the top 5 results are all Google.com pages, #6 is about as high as this page will ever rank.

Even so, that post still brings in 1,126 visitors per month from Google.

Google Search Console Guide – Monthly visitors

16. Tell Relatable Stories in YouTube Videos

One of the powerful things about YouTube is that it’s a very personal medium.

Unlike a blog post, someone is actually watching YOU deliver your message.

Which makes it the perfect place to take your guard down. And reveal some personal tidbits about yourself.

For example, I try to include a 30-60 second little story in every single one of my YouTube videos.

Most of these stories share how I initially struggled with the topic that I’m covering in that video.

That way, I don’t come in like some know it all.

It shows that, like anyone, I had to learn things through trial and error.

As long as these stories are short and relate to your topic, you’ll find that your audience will appreciate them.

YouTube comment relating to a story

17. Write Compelling Meta Descriptions

No, Google doesn’t use the meta description tag to understand the content on your page.

But users use your description to figure out which result to click on.

Pages With A Meta Description Have A Higher Average CTR vs. Pages Without A Description

Now:

The copy in your meta tag will depend a lot on the page.

But here’s one template that tends to work well:

Meta Description Template Formula

And here’s an example of that template in action.

Meta description formula in action

Bonus #1: Reverse Engineer Your Competition

There’s a place for originality.

And creative thinking.

But there’s also a place for straight up copying what your competitors are doing.

And you don’t need their Google Analytics password to do it either.

In fact, there are a bunch of awesome content marketing tools that will show you what’s already working for someone else.

If your main focus is on link buildingDetailed.com shows you where the top blogs in almost every niche get their links from.

Hubspot links from Detailed

And if you want to see a specific site’s most-shared content, BuzzSumo is the tool for you.

BuzzSumo – Backlinko, most shared content

Or maybe you want to see the pages on a site that bring in the most organic traffic. Well Ahrefs can hook you up with that info.

Ahrefs – Top pages by organic traffic

Bonus #2: Create Stats Pages

Stats Pages are a great way to build backlinks without needing to do a bunch of outreach.

Here’s why:

Stats Pages are optimized around “[Topic] + Stats” keywords.

And who tends to search for “[Topic] + Stats” keywords?

That’s right: bloggers and journalists!

And when they use one of your stats in their article, they’ll usually link back to your stats page.

For example, we published this list of email marketing stats a few months ago.

Backlinko – Email Marketing Stats post

And it quickly hit the first page for keywords that bloggers and journalists search for (like “email marketing statistics”).

SERP – Email Marketing Statistics

Which helped it pick up some solid links, like this one:

Email Marketing Stats – Backlink

Nice.

SEO關鍵字經驗分享

1. “交通指南”“美食攻略”“景點推薦”這些標題請改由Paragraph改為H2,因為H2才容易在Google中被搜索出來
image.png
2. 這些H2可以加上“紐約法拉盛”“紐約華人區”“皇后區”等的關鍵字,因為如果有人搜索“法拉盛/皇后區/紐約華人美食攻略”,那麼我們的文章就可以出現了(可以站在普通用戶的搜索習慣來完善這些H2)
3. 盡量加link,例如餐廳或者景點如果有自己的網站或者Google的介紹文章,可以把link嵌在文字中
 
先把要嵌入link的文字用鼠標選中,然後點擊工具欄中的標誌(上方箭嘴所示),然後把link放入框框後,點擊“設置”標誌(下方箭嘴所示)
 
image.png
勾選上open link in a new tab,這樣鏈接就會另開一個新 page,我們就可以確保客人在我們網站停留的時間越長(因為Google認為人們在我們網站中停留時間越長,我們的文章質量就越高)
image.png
4. 你有空可以看一下我們的網站所有page或者post,如有可能,盡量把我們網站的其它post cross reference, 這樣變相令到我們的其它頁面traffic增加(不過前提當然是要合理,太牽強反而令人印象不好)
 
5. 最重要的是添加圖片或者視頻(添加視頻步驟較為複雜,可以後面慢慢再學),添加圖片方法如下截圖:
image.png
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